{"id":38505,"date":"2026-09-29T12:46:41","date_gmt":"2026-09-29T11:46:41","guid":{"rendered":"https:\/\/wo.wetteronline.de\/career\/social-media-strategy-content-audience-wmd\/"},"modified":"2026-09-29T12:46:41","modified_gmt":"2026-09-29T11:46:41","slug":"social-media-strategy-content-audience-wmd","status":"publish","type":"page","link":"https:\/\/wo.wetteronline.de\/en\/career\/social-media-strategy-content-audience-wmd\/","title":{"rendered":"Social Media &#8211; Strategy, Content &#038; Audience (w\/m\/d) &#8211; Bornheim, Nordrhein-Westfalen, Deutschland"},"content":{"rendered":"<div class=\"content\">\n<div class=\"jobAdHeader\">\n<div class=\"header_img header_img_marketing\"><\/div>\n<div class=\"title\">\n<p>Job offer<\/p>\n<h1>Social Media &#8211; Strategy, Content &#038; Audience <\/h1>\n<\/p><\/div>\n<div id=\"jobAdNav\">\n<ul>\n<li><a href=\"https:\/\/wo.wetteronline.de\/en\/career\/wetteronline-as-an-employer\/\">WetterOnline as an employer<\/a><\/li>\n<li><a href=\"https:\/\/wo.wetteronline.de\/en\/career\/starting-at-wetteronline\/\">Starting at WetterOnline<\/a><\/li>\n<li><a href=\"https:\/\/wo.wetteronline.de\/en\/career\/all-vacancies\/\">All vacancies<\/a><\/li>\n<li><a href=\"https:\/\/wo.wetteronline.de\/en\/career\/initiativbewerbung\" >Unsolicited application<\/a><\/li>\n<\/ul><\/div>\n<div class=\"scrollingContent\"><\/div>\n<\/p><\/div>\n<div class=\"jobContent\">\n<div class=\"breadcrumbs\">\n<ul>\n<li>\n              <a class=\"breadcrumb\" href=\"https:\/\/wo.wetteronline.de\/en\/career\/\">Career<\/a>\n            <\/li>\n<li>\n              <span class=\"pp-separator-icon\"><br \/>\n                <i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><br \/>\n              <\/span>\n            <\/li>\n<li>\n              Social Media &#8211; Strategy, Content &#038; Audience\n            <\/li>\n<\/ul><\/div>\n<div class=\"description\">\n<h3>Are you on our radar?<\/h3>\n<ul>\n<li>\n<p>Is social media part of your everyday life, and do you know what\u2019s currently working on these platforms and what truly resonates with people?<\/p>\n<\/li>\n<li>\n<p>Do you spot relevant trends and know how to adapt them for our brand and various platforms?<\/p>\n<\/li>\n<li>\n<p>Do you think in terms of formats and develop ideas and content strategies based on topics?<\/p>\n<\/li>\n<li>\n<p>Do you see AI as a natural tool, try out new possibilities, and apply them effectively in your work?<\/p>\n<\/li>\n<li>\n<p>Is taking responsibility and thinking strategically just as much a part of your role as actually putting things into action yourself?<\/p>\n<\/li>\n<li>\n<p>Do you keep an eye on the performance of our content to inform decisions about content, formats, and channels?<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"requirements\">\n<p>We have the right job for you!<\/p>\n<h2>Social Media &#8211; Strategy, Content &amp; Audience (w\/m\/d)<\/h2>\n<p>(f\/m\/d)<\/p>\n<h3>Weather is more<\/h3>\n<p>At WetterOnline, around 160 employees worldwide not only provide exceptionally accurate weather forecasts but also foster an excellent work environment. On social media, we reach people with relevant weather topics\u2014internationally, across various platforms, and with new content every day. With us, you\u2019ll take on technical responsibility for social media, further develop our channels and formats, and work closely with our editorial team. You\u2019ll work in a hybrid model and be on-site with us in Bonn at least three days a week.<\/p>\n<p><strong>And since we&#8217;re more interested in your take on social media than in a traditional cover letter, tell us briefly: Which social media presence do you think is really well done right now\u2014and why?<\/strong><\/p>\n<\/p>\n<h3>To be successful with us, you\u2019ll need:<\/h3>\n<ul>\n<li>\n<p>Several years of experience in the social media field and a willingness to take on more professional responsibility.<\/p>\n<\/li>\n<li>\n<p>An instinct for which trends and formats suit our platforms and what truly resonates with our communities.<\/p>\n<\/li>\n<li>\n<p>Experience in developing, implementing, and refining your own formats and content ideas.<\/p>\n<\/li>\n<li>\n<p>Strategic thinking, paired with a willingness to make decisions, stand by them, and take a hands-on approach to implementation<\/p>\n<\/li>\n<li>\n<p>Business-level proficiency in German and English. Experience with international or multilingual contexts, as well as with news and live topics, is a plus but not a requirement.<\/p>\n<\/li>\n<\/ul>\n<h3>Here`s what you can expect from us:<\/h3>\n<ul>\n<li>\n<p>Professional responsibility for the direction, editorial planning, and further development of our social media channels.<\/p>\n<\/li>\n<li>\n<p>Close collaboration with our editorial team to translate weather conditions and current topics into compelling social media content.<\/p>\n<\/li>\n<li>\n<p>Producing your own content when timeliness, speed, or a good idea calls for it.<\/p>\n<\/li>\n<li>\n<p>Professional coordination of internal and external stakeholders\u2014such as content creators and agencies\u2014to ensure consistent quality.<\/p>\n<\/li>\n<li>\n<p>Analyzing the performance of our content and deriving concrete next steps.<\/p>\n<\/li>\n<\/ul>\n<p><strong>Important for us:<\/strong> You don\u2019t need to be a meteorologist. Our editorial team provides the technical context\u2014you know how to turn that into social media content that works on the respective platforms.<\/p>\n<h3>What we offer:<\/h3>\n<ul>\n<li>\n<p><strong>Interdisciplinary collaboration:<\/strong> Be part of cross-functional projects and work closely with colleagues from Development, Product, Marketing, and other teams.<\/p>\n<\/li>\n<li>\n<p><strong>Innovation and freedom to shape things:<\/strong> Bring in your ideas and actively help shape modern technologies.<\/p>\n<\/li>\n<li>\n<p><strong>Flexibility that fits your life:<\/strong> Whether in the office, remote, or hybrid \u2013 we make sure your job works in harmony with your daily life, your needs, and your current life stage.<\/p>\n<\/li>\n<\/ul><\/div>\n<div class=\"jobAdButton\">\n          <a href=\"https:\/\/wo.wetteronline.de\/en\/career\/social-media-strategy-content-audience-wmd\/applicationform\"><\/p>\n<div class=\"jobAdBtn blue\">Apply now<\/div>\n<p>          <\/a>\n        <\/div>\n<div class=\"jobAdBenefit\">\n<div class=\"jobAdBenefit-wrapper\">\n<div class=\"icons\">\n<div class=\"icons-row\">\n<div class=\"icon1\"><\/div>\n<div class=\"icon2\"><\/div>\n<div class=\"icon3\"><\/div>\n<\/p><\/div>\n<div class=\"icons-row\">\n<div class=\"icon4\"><\/div>\n<div class=\"icon5\"><\/div>\n<div class=\"icon6\"><\/div>\n<\/p><\/div>\n<div class=\"icons-row\">\n<div class=\"icon7\"><\/div>\n<div class=\"icon8\"><\/div>\n<div class=\"icon9\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"txtButton\">\n<h2>This is what we also offer you<\/h2>\n<p>\n                The wishes for work-life balance are as individual as the people who work for us. That\u2019s why we offer you various opportunities to shape your working day according to your needs &#8211; from flexible working time models to health care.\n              <\/p>\n<div class=\"jobAdButton\">\n                <a href=\"https:\/\/wo.wetteronline.de\/en\/career\/wetteronline-as-an-employer\/\"><\/p>\n<div class=\"jobAdBtn jobAdBenefitBtn\">WetterOnline as an employer<\/div>\n<p>                <\/a>\n              <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"content-wrapper\">\n        \t\t<div data-elementor-type=\"section\" data-elementor-id=\"27916\" class=\"elementor elementor-27916 elementor-9729\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04b54ca elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"04b54ca\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-474a6e9\" data-id=\"474a6e9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d065bb0 elementor-widget elementor-widget-text-editor\" data-id=\"d065bb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>We&#8217;ll listen to you, we promise.<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff36959 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"ff36959\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2eecbbf\" data-id=\"2eecbbf\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-44cabd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44cabd2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2a6d128\" data-id=\"2a6d128\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38db5ca elementor-widget elementor-widget-pp-team-member\" data-id=\"38db5ca\" data-element_type=\"widget\" data-widget_type=\"pp-team-member.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pp-tm-wrapper\">\n\t\t\t<div class=\"pp-tm\">\n\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/wo.wetteronline.de\/wp-content\/uploads\/2020\/08\/portrait-personal-mejgan-baumann.jpg\" class=\"attachment-full size-full wp-image-10727\" alt=\"Mejgan Baumann\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca1317b elementor-widget__width-initial wo-paragraph elementor-widget elementor-widget-text-editor\" data-id=\"ca1317b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Mejgan Baumann<br \/><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c86854 elementor-widget__width-initial wo-paragraph elementor-widget elementor-widget-text-editor\" data-id=\"2c86854\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Personalreferentin<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09f9da0 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"09f9da0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/mejgan-baumann\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/wo.wetteronline.de\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b691f52 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"b691f52\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.xing.com\/profile\/Mejgan_Baumann\/cv\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/wo.wetteronline.de\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ff356e8\" data-id=\"ff356e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-296866c elementor-widget elementor-widget-pp-team-member\" data-id=\"296866c\" data-element_type=\"widget\" data-widget_type=\"pp-team-member.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pp-tm-wrapper\">\n\t\t\t<div class=\"pp-tm\">\n\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/wo.wetteronline.de\/wp-content\/uploads\/2024\/07\/portrait-personal-marie-rentschler.jpg\" class=\"attachment-full size-full wp-image-37403\" alt=\"\" srcset=\"https:\/\/wo.wetteronline.de\/wp-content\/uploads\/2024\/07\/portrait-personal-marie-rentschler.jpg 250w, https:\/\/wo.wetteronline.de\/wp-content\/uploads\/2024\/07\/portrait-personal-marie-rentschler-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69cff17 elementor-widget__width-initial wo-paragraph elementor-widget elementor-widget-text-editor\" data-id=\"69cff17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Marie Rentschler<br \/><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-868d3f8 elementor-widget__width-initial wo-paragraph elementor-widget elementor-widget-text-editor\" data-id=\"868d3f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Personalreferentin<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef6e180 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"ef6e180\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/marie-rentschler\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/wo.wetteronline.de\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-054ce8d elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"054ce8d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.xing.com\/profile\/Marie_Rentschler\/web_profiles\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/wo.wetteronline.de\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7ba307 elementor-align-center elementor-mobile-align-center buttonbox-link-blue elementor-widget elementor-widget-button\" data-id=\"d7ba307\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:bewerbung@wetteronline.de\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">R\u00fcckfragen?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n      <\/div>\n<div 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Is social media part of your everyday life, and do you know what\u2019s currently working on these platforms and what truly resonates &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/wo.wetteronline.de\/en\/career\/social-media-strategy-content-audience-wmd\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Social Media &#8211; Strategy, Content &#038; Audience (w\/m\/d) &#8211; Bornheim, Nordrhein-Westfalen, Deutschland&#8221;<\/span><\/a><\/p>\n","protected":false},"author":0,"featured_media":0,"parent":27245,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"vacancies.php","meta":{"footnotes":""},"class_list":["post-38505","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media - Strategy, Content &amp; Audience (w\/m\/d) - Bornheim, Nordrhein-Westfalen, Deutschland -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wo.wetteronline.de\/career\/social-media-strategy-content-audience-wmd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media - Strategy, Content &amp; Audience (w\/m\/d) - Bornheim, Nordrhein-Westfalen, Deutschland -\" \/>\n<meta property=\"og:description\" content=\"Job offer Social Media &#8211; Strategy, Content &#038; Audience WetterOnline as an employer Starting at WetterOnline All vacancies Unsolicited application Career Social Media &#8211; Strategy, Content &#038; Audience Are you on our radar? 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